Wesley, Iowa. Quality Life in the Heartland
Wesley, Iowa. Quality Life in the Heartland


Business of the Month

The other day I got a chance to sit and chat with Carla Skow, the owner of Inspira. This is a little bit of what I learned about Carla and her career in this business.

Her passion for hair started when she was a little girl growing up in her aunt’s salon. She actually went to college to be a counselor in the beginning but wanted to try hair and she knew then she was meant to be a hairstylist. She attended Iowa School of Beauty and at that time they didn’t have any internship programs so she had to take hours away from work to intern. Carla did two weeks at a salon in east village in Des Moines and two weeks in Ames. In August of 1999, she married Joel Skow and moved back home to Wesley, Iowa. She started work at Innovations in Whittemore for three years then moved her career to Spa Dee Da in Bancroft. There, she became manager and also started an education and coaching program. The programs made her slow down a little from behind the chair so she could educate the stylists from around the area. When she was a manager they took business courses in San Diego which lead the spa to getting a great life-coach whom they worked with weekly and was of great benefit. She loved that she was learning more and decided then to take business courses through Iowa State University. From that point she knew it was time to start Inspira.

Inspira was established in February of 2006. She decided on Wesley, Iowa to start her business so she could be close to home. Having her own hours also played a big part in the decision as well as having two children, Kylie and Carson Skow, which she was able to be with more often.  She was so happy to have the support of her town and the customers that followed her. Inspira now has two full time independent consultants working. Kaitlyn has been with Inspira for three and a half years as a stylist and Morgan is a nail technician and has been there just for about a month. She would like to add a spray tan booth with one or two more people and possibly more on the retail side of business. “To be honest I would rather not add more than that because I feel that when you get a good family of people working with you, you got to have that trust value and I feel that less is best. The two girls that are working there are independent contractors but we all come together as Inspira.” says Carla. Carla’s concerns are more for the client than herself.  “I look at what we do as an opportunity to be in that person’s life and build the best version of themselves. We are building relationships with our clients and that’s the main thing I tell all the girls that work with me ‘This is like building a family, your crew, your people, they hold you tight and hope that they can come in and sit in your chair and be able to trust you in what you do.” says Carla. She focuses on facial shapes to give the client that fabulous look.  She is able to look at someone and modify the cut you want to your facial shape. Carla had a great opportunity to work for Sam Brocato from Brocato products as an educator.  She said it was intense work and intense studying. He only selected ten of seventy-five people in that class and Carla being one of them. Carla was honored to be selected. She only worked for the Hair Care Company for a few years, having to balance travel time, younger children and still working full time she knew it was a great experience and opportunity. Carla’s advise to someone starting out in this industry would be, “Don’t burn yourself out or you will loose your passion. Do your time and work hard, be accessible for your customers and never stop educating yourself.”

Two years ago Carla had an injury to her neck, four vertebras were bulged and a nerve that was tightly pinched. Her doctor said she was very lucky she was not paralyzed on the left side of her body. So for the next year of her life she had to be careful. Carla’s career at that time had to come to a screeching halt at the risk of being paralyzed moving the wrong way. The doctors were unable to do surgery on it because of the pinched nerve and the healing process would take years. Even still to this day she can’t work full time, but living in a small town she said she is so blessed because she had support of the community. Carla is a full time business owner and also working part time as a stylist at Inspira when her injury allows her.  She also does part time at her friend’s magazine Woman’s Inc. Magazine in Ad Sales.

The salon sells Youngblood Mineral Make-up natural make-up great for hypo-allergenic skin. It can even cover a black tattoo. They keep up with the latest and greatest products and fashion. Inspira also sells jewelry & soon ‘Junk Headbands’. Inspira sells ‘Total Tea’ (detox tea) and ‘Chiroflex’ (turmeric) all natural that Carla speaks very highly of. She started taking this as a treatment for her neck and back three months ago. She has been able to add in an extra hair cut into her day and do things she was never able to. Carla knew she had to get the word out and start selling this product. Going through what she went through she can’t say enough about it and even her other stylist having lower back problems felt a difference.
Carla is always willing to help the community as much as she can.  She donates a lot of gift packages and product bags to those in need.  She also donates to the Can Drive, American Red Cross and CARE Team. Carla and her husband enjoy helping with community events around town.

Carla and the girls at Inspira wish to say “Thank-You to our customers and community for your support through the last years.  We want you to be the best version of yourself when you come to Inspira.”


Businesses in Wesley and Surrounding Area
  Al’s Marine
Tom Loebig
2252 Ames Ave.
Wesley, IA 50483
  American Legion Andrews Post #428
Mike Cruise
200 W. Main
P.O. Box 235
Wesley, IA 50483
  Audrey’s Beauty Salon
Audrey Larson
208 W. Main
P.O. Box 85
Wesley, IA 50483
  Bob Becker Construction
John Rasmussen
101 E. Main
P.O. Box 248
Wesley, IA 50483
Fax: 515-679-4011
  CEO Space
Joleen Frideres
PO Box 283
  Daycare Providers in Wesley
Nikki Yokimishyn 679-4056
  Country Gardens
Jody Cink
2006 230th St
Wesley, IA 50483
  Fridere’s Auto/Truck Repair
Darwin Frideres
100½ 3rd St S
P.O. Box 283
Wesley, IA 50483
  Gold Eagle Cooperative
Lynn Ostendorf
106 W. Main
P.O. Box 8
Wesley, IA 50483
Fax: 515-679-4116

Hanson Studio
Bruce Hanson
107 W. Main &
2807 220th Avenue
Wesley, IA 50483

  Hillside Golf & Dining, LLC
Don or Donna Kirsch

270 220th Street
Wesley, IA 50483
Fax: 515-679-4007
  Iowa State Bank
Brenda J. Schutjer V.P.
108 W. Main
P.O. Box 218
Wesley, IA 50483
  Jodi’s Salon
Jodi Grein
208 W. Main
Wesley, IA 50483
  Johnny’s Rest. & Lounge
Jim Youngwirth
106 E Main
Wesley, IA 50483
  Jumbo’s Liquor Store
Jim Youngwirth
110 E Main
Wesley, IA 50483
  K & H Co-op Oil Co
Steve Schaller, mgr.
302 W. Main
P.O. Box 188
Wesley, IA 50483
Fax: 515-679-4213
  K & H Classic Stop 
Connie Dornbier, mgr
100 3rd St S
P.O. Box 188
Wesley, IA 50483
  Central Financial Group
dba Klein Insurance Agency

Mark A. Klein
201 W. Main
P.O. Box 128
Wesley, IA 50483
  Krieps Construction
Ted Krieps
501 W. Main
P.O. Box 173
Wesley, IA 50483
  Inspira Salon
Carla Skow
209 W Main
Wesley, IA 50483
  Oakcrest Funeral Services
Brian Schaff or Victor Garry 305 West Main St
Wesley, IA 50483
Phone 515-295-3731
  Reding Electric
Jerry Reding
303 2nd Street North
P.O. Box 185
Wesley, IA 50483
  Send Out Cards
Sending real cards from your own computer
Joleen Frideres, Independent Rep
  St Joseph’s Catholic Church
Worship Times:
Saturday Night 5pm
Sunday - 8am
Fr Steve Mcloud
403 East St S
P.O. Box 38
Wesley, IA 50483
  Steinman Insulation & Roofing, LLC
Craig Steinman
207 W Main
P.O. Box 146
Wesley, Ia 50483
Fax 515-679-4226
Cell # - 515-341-2456
Home 515-395-3454

Mandie Studer
105 W. Main
P.O. Box 9998
Wesley, IA 50483

  Wesley Car Wash
Rick Forburger
103 2nd St S
Mailing 305 2nd St N
Wesley, IA 50483
  Wesley Comm. Center
LouAnn Neuroth
200 W Main
Wesley, IA 50483
Rentals 679-4433
  Wesley Community Church
Jason Boomgarden
502 Read St
P.O. Box 265
Wesley, IA 50483
  Wesley Medical Clinic
Monday 8am 5pm
Tuesday 8am 12pm
Thursday 8am 12pm
Friday 8am 12pm
Lacy Halsrud, ARNP
103 E Main
P.O. Box 254
Wesley, IA 50483
Fax: 515-843-5051
  Wesley Public Library
Lany Mitchell
206 W. Main
P.O. Box 37
Wesley, IA 50483
  Wesley Swimming Pool
201 3rd St S
P.O. Box 215
Wesley, IA 50483
During Season 679-4086